The legacy of 'Bonajour' was started by a passionate young girl who strived to share natural cosmetics to other people who may have sensitive skin just like her. Keeping various skin problems in mind, today we aim to meet the needs of those who may have similar skin issues.
Understanding your concerns is our top priority, and we prepare the proper cosmetics to help your skin feel alive again.
Brand BI (Brand Identity) Bonajour means “new skin”, born from nature. Live life feeling confident in your skin’s well-being.
Put comfortable clothes on your skin.
We are committed to creating advanced natural cosmetics by discovering unique high-class natural ingredients for your skin.
Take harmful ingredients off your skin and put skin-friendly natural ingredients on your skin.
By pursuing honesty, Bonajour endeavors to always research and distribute trustworthy cosmetics that are safe to use for loved ones.
We pursue honesty.
In a world full of countless cosmetic companies, the beauty market trend is constantly changing, Since its establishment, Bonajour has and will always be focusing on the business philosophy of ‘honesty’.
First, honesty of the product quality
Differentiated natural component concentration
There are no cosmetics containing 100% natural ingredients in the world. However, we do our best to include as many natural ingredients as possible (Our skin care products consist of 70~90% natural ingredients).
The usage of high-quality ingredients
We only use carefully compounded extract with high concentration (ppm); emphasis is placed on the skin, and not the product’s concept.
Continuous innovative research
With improved features of our natural ingredients, we research and implement them into our products for our valued customers to experience.
Honest product launch process
For other cosmetic companies, it is normal to set the cost price and start product research. On the other hand, Bonajour only considers what benefits the skin without placing emphasis on the production cost.
Second, honesty of the prices
Commitment to our brand philosophy
Understanding how it feels to have skin concerns, we are committed to the philosophy of providing excellent products at reasonable prices.
High production cost, reasonable price
Bonajour’s products are made with high quality ingredients, so the production costs are fairly high. Despite this, we maintain our principles by having deflated prices available for everyone.
Officially certified as vegan by 'the Vegan Society' from the UK, the oldest vegan organization in the world (established in 1944), Bonajour has created safe and healthy natural cosmetics.
The Vegan Certificate is issued for products made with 100% plant and organic ingredients using no animal testing or ingredients derived from animals at all through a strict and thorough assessment in Europe.
■ Vegan Certificate
- Free from any ingredient resulting from slaughter.
- No cross-contamination during production.
- No animal testing carried out or commissioned.
Bonajour has created safe and healthy natural cosmetics.